In This Case Study
6.5M
Total views across TikTok, building strong brand visibility.
315
Creators activated – producing authentic UGC content at scale.
20%
Engagement rate – exceeding the market benchmark (5–12%).
The Challenge
Vacosi, a fast-growing Vietnamese cosmetic brand, aimed to boost its presence on TikTok and compete with global beauty players. Despite its strong local reputation, the brand faced key challenges:
- Strong competition: Global names like 3CE and Innisfree dominated TikTok’s beauty category, making it hard for Vacosi to stand out.
- Need for scale: The brand required hundreds of authentic content pieces quickly, without relying on costly traditional production.
- Sales impact: Beyond visibility, Vacosi needed measurable GMV and engagement from TikTok Shop to prove campaign effectiveness.
The Solution
Campaign goal: Combine authentic creator content with performance-driven execution to boost both awareness and sales.
Approach pillars:
- Creative concept: TikTok-native product reviews, tutorials, and unboxings.
- Creator activation: 315 creators engaged to produce a large volume of UGC.
- Optimization & amplification: Real-time performance tracking, Spark Ads, and boosting top-performing videos.
Core success factor: High UGC volume + authentic content combined with data-driven optimization → measurable GMV and engagement.
The Result
By partnering with Ecomobi, Vacosi achieved remarkable results within a single campaign cycle:
- 6.5M+ total views across TikTok, building strong brand visibility.
- 315 creators activated, producing authentic UGC content at scale.
- 20% engagement rate, nearly double the beauty industry benchmark (5–12%).
- Achieved 42% conversion rate, far above average e-commerce benchmarks.
The Ecomobi platform and execution model enabled Vacosi to scale UGC production, optimize performance in real time, and demonstrate clear ROI with measurable engagement and GMV.
